Born into Bollywood royalty as the daughter of veteran actor Suniel Shetty, Athiya Shetty had an easy entry into the film industry. But unlike many star kids, her path wasn’t lined with instant success. Despite her debut in Hero (2015) and a few films that followed, the actress couldn’t make a big mark on the box office. Yet, Athiya didn’t let that define her. Over the years, she quietly built a steady career outside of cinema, one that now makes her one of the most successful celebrity entrepreneurs in her league.
How much does Athiya Shetty earn from films?
Even though her films haven’t become blockbusters, Athiya continues to take up acting projects selectively. Reports suggest that she charges between Rs 1 crore to Rs 2 crore per film, depending on the scale and production. Her calm and grounded approach to work has made her a favourite for ad campaigns and brand shoots.
Which brands add to her fortune?
Athiya’s major source of income now comes from brand endorsements. She is the face of several well-known Indian and global brands, including Label Ritu Kumar, Maybelline, and Nykaa. Her elegant and relatable personality has helped her connect with both luxury and lifestyle audiences.
For each brand collaboration, she reportedly charges Rs 30 lakh to Rs 50 lakh, depending on the campaign. Her presence across fashion and beauty categories has made her a reliable choice for big labels.
Athiya Shetty’s net worth?
As per several media reports, Athiya’s net worth stands between Rs 35 crore and Rs 45 crore. Apart from films and endorsements, her strong presence on social media adds to her yearly income. She earns handsomely from sponsored posts and digital brand collaborations, thanks to her massive online following.
Where has she invested her money?
Athiya Shetty has also shown sharp business sense when it comes to investments. She owns a lavish apartment in Mumbai and has put money into real estate properties across different cities. Her portfolio includes multiple investment ventures that contribute to her growing wealth.
Interestingly, after her marriage to cricketer KL Rahul, reports suggest that her brand value has seen a significant rise, leading to more endorsement offers and higher paychecks.
Athiya Shetty’s journey is proof that success isn’t always about blockbuster numbers. Sometimes, it’s about building value quietly, one step at a time. With her mix of charm, intelligence, and business instinct, she’s turned her slow film career into a strong personal brand, and her net worth proves it.
Highlights:
- Athiya Shetty charges Rs 1–2 crore per film and Rs 30–50 lakh per brand deal.
- Her net worth is estimated between Rs 35–45 crore.
- Marriage with KL Rahul boosted her brand value and endorsement reach.

