Actress and entrepreneur Samantha Ruth Prabhu’s wellness brand, Secret Alchemist, has unveiled its signature clean perfume collection, marking a major milestone for the brand that blends modern luxury with traditional Indian ingredients.


Samantha Ruth Prabhu’s wellness brand Secret Alchemist launches its first perfume collection
Sharing the news on Instagram, the brand wrote, “After months of blending, testing, and a little bit of magic, our signature clean perfume collection is finally here. Four unique scents, each celebrating a rare Indian ingredient, reimagined for the modern you. Can’t wait for you to try them on / Join the waitlist for early access.”
The announcement has been met with excitement from fans and well-wishers. Co-founder Ankita Thadani expressed her pride, commenting, “What a journey this has been Months of passion, chaos, and crazy hard work all leading up to this moment. So proud to finally share our signature alchemy with the world for everyone to experience and smell.”
Netizens also flooded the comments section with supportive messages for Samantha and her venture. One wrote, “The absolute best! Can vouch for anything that Samantha promises to deliver!” while another added, “I trust everything Sam is up for! Can’t wait.”
Samantha was announced as the co-founder of Secret Alchemist a few months ago. Reflecting on her collaboration, the actress previously shared how aromatherapy played a vital role in her personal healing journey. She revealed, “When I was on my healing journey and went for treatment abroad, aromatherapy became an unexpected source of comfort and healing for me. I realized just how much the healers in the West were using the power of essential oils to enhance well-being. It made such a difference to my health.”
Beyond her entrepreneurial endeavors, Samantha continues to balance her film career. The actress recently began shooting for Maa Inti Bangaram, the second production venture under her banner Tralala Moving Pictures, co-produced by Raj Nidimoru and Himank Duvvuru. Directed by Nandini Reddy, the film stars Gulshan Devaiah and Diganth in lead roles, with Gautami and Manjusha in pivotal parts. The project marks Samantha and Reddy’s reunion after their much-loved 2019 film Oh! Baby.
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